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UTM Parameter Builder

Build UTM-tagged campaign URLs for Google Analytics and other analytics platforms. Add source, medium, campaign, term and content parameters instantly.

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Tool

Website URL *

Campaign Source *

Campaign Medium *

Campaign Name *

Campaign Term (optional)

Campaign Content (optional)

What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags added to URLs that tell Google Analytics where your traffic came from. They track the performance of individual marketing campaigns down to the specific ad or link that drove a visit.

UTM Parameter Reference

Parameter	Required	Description	Example
utm_source	Yes	Traffic source (who sent the traffic)	google, newsletter
utm_medium	Yes	Marketing channel	cpc, email, social
utm_campaign	Yes	Campaign name or promo	spring_sale
utm_term	No	Paid keyword for PPC	running+shoes
utm_content	No	Differentiates ads (A/B testing)	logo_link, banner_a

Best Practices

Use lowercase for all values — UTM parameters are case-sensitive. Use underscores instead of spaces. Be consistent: define a naming convention and stick to it across all campaigns so GA4 reports group correctly.

'Can I use UTM parameters with Google Analytics 4?', 'a' => 'Yes — UTM parameters work with GA4, Universal Analytics and most other analytics platforms. GA4 automatically recognises all five standard UTM parameters and attributes sessions accordingly.'], ]" />