The slug is the human-readable part of a URL that identifies a specific page, e.g., how-to-make-coffee in example.com/blog/how-to-make-coffee.

Why use hyphens instead of underscores?

Google treats hyphens as word separators. Underscores join words into one token. Hyphens are the SEO standard for URL slugs.

Should I remove stop words from a slug?

For SEO, shorter keyword-focused slugs perform better. Remove stop words like a, the, and to keep slugs concise.

How long should a URL slug be?

Aim for 3–5 words or under 70 characters. Include your primary keyword near the beginning.

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How to Create a Good URL Slug

Use only lowercase letters, numbers and hyphens.
Replace spaces and punctuation with hyphens.
Remove special characters like &, @, %, #.
Avoid trailing or double hyphens.
Keep it under 70 characters (3–5 words is ideal).
Put the most important keyword near the start.

Slug Examples

Original title	Good slug
How to Bake Sourdough Bread at Home	bake-sourdough-bread-home
10 Best JavaScript Frameworks in 2025	best-javascript-frameworks-2025
CSS Grid vs Flexbox — Which to Use?	css-grid-vs-flexbox

Hyphens vs Underscores in URLs

Google treats hyphens as word separators, while underscores join words into a single token. For maximum SEO benefit, always use hyphens in your slugs.

Text to Slug Converter

How to Create a Good URL Slug

Slug Examples

Hyphens vs Underscores in URLs

Frequently Asked Questions