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Image Format Converter

Convert images between JPG, PNG, WebP and other formats. Free, private, browser-only.

🖼️ Image Tools Free Browser-based
Tool

PNG vs JPEG vs WebP — Which Format to Use?

Choosing the right image format affects file size, visual quality and browser compatibility. The three most common web formats each serve a different purpose:

FormatCompressionTransparencyBest For
PNGLosslessYes (alpha channel)Logos, screenshots, UI graphics, images with sharp edges or text
JPEGLossyNoPhotographs, complex scenes, product images where file size matters
WebPLossy or losslessYesAll web images — best compression, replaces both PNG and JPG online
GIFLossless (indexed)1-bit (on/off)Simple animations, limited to 256 colours
BMPUncompressedNoRarely used on web — legacy Windows format, very large files

When to Convert to WebP

WebP is the recommended format for most web images today. Google developed it specifically for the web. Key advantages:

  • 25–35% smaller than JPEG at the same perceptual quality — directly improves page load time and Core Web Vitals scores.
  • Up to 80% smaller than PNG for lossless compression — dramatically reduces the size of large transparent graphics.
  • Supports transparency — unlike JPEG, WebP can have an alpha channel, making it a complete replacement for PNG.
  • Supported by all modern browsers — Chrome, Firefox, Safari (since 14), Edge and Opera all support WebP. Only IE11 and very old Safari versions do not.
  • Recommended by Google for Lighthouse and PageSpeed Insights — pages that serve WebP instead of JPEG/PNG typically see better performance scores.

When to Convert PNG to JPEG

PNG to JPEG is the right conversion for photographs that were accidentally saved as PNG. A photograph at PNG can be 5–10× larger than the same image as JPEG at 85% quality with no visible difference. Convert PNG to JPEG when: the image is a photo (not a graphic), transparency is not needed, and file size matters more than perfect pixel accuracy.

The Quality Slider — How It Works

The quality slider (10–100%) controls the compression level for JPEG and WebP output. A setting of 85–90% is the sweet spot: the file size reduction is significant but compression artefacts are invisible at normal viewing distances. Going below 70% introduces visible blurring around high-contrast edges. For lossless PNG output, the quality slider has no effect — PNG is always lossless.

Converting Images With Transparency

PNG and WebP support full alpha channel transparency. JPEG does not. When you convert a PNG or WebP with a transparent background to JPEG, this tool fills the transparent areas with the background colour you choose (white by default). If you need to preserve transparency, keep the output format as PNG or WebP.

Frequently Asked Questions